Client Overview

Industry: Education
Location: Madurai, Tamil Nadu

The well-established PhD consultancy company offers customized consultation and support services for doctoral candidates and Master’s students worldwide. Their primary goal was to enhance online visibility, attract potential researchers, and run successful lead generation campaigns through organic and paid strategies.

Challenges Faced

The client approached us after a major digital setback:

  • Their website was hacked, leading to broken links and spam content
  • As a result, search engine rankings dropped significantly
  • Google Ads campaigns were disapproved due to the compromised site
  • Overall traffic and lead generation came to a standstill

Strategy Implemented

We took a structured and proactive approach to resolve the issue:

Revamped the Google Ads account and created compliant, high-converting landing pages

Rebuilt a secure, responsive website from scratch

Cleaned up malware and removed all hacked links

Implemented a strong SEO framework including technical fixes, keyword targeting, and metadata optimization

The result: An effortless transactional experience

Within a short span, we observed measurable improvements:

Results Achieved

70+ Target Keywords achieved top visibility on Google SERP

  • 40+ Keywords ranked on Page 1
  • 15+ Keywords secured positions in the Top 3
  • 20+ Keywords positioned on Page 2
  • 15+ Keywords ranking on Page 3

Consistent SEO efforts and content optimization helped push high-potential keywords toward Page 1, improving both visibility and organic traffic flow.

Landing pages started indexing and gaining visibility

Significant growth in website traffic

Google Ads reapproved, leading to improved click-through and conversion rates